29Rooms: Refinery29’s 20th Anniversary Roadtrip
Created in Partnership with EOS, First Response, Society6, and more
To celebrate the 20th anniversary of Refinery29, we decided to bring back the award-winning immersive event 29Rooms, and pop up at multiple cultural events throughout the year. First stop: The Lunar Lounge in Palm Springs during Coachella weekend. I worked with designers and 3D artists to create the cosmic identity for the Lunar Lounge and then build the 360 ecosystem for the event including digital, collateral, and environmental.
Art Direction, Identity, and Design