Hi, I’m Kali :) I’m an NYC-based art director and creative strategist with a decade of experience across fashion, editorial, tech, media, CPG, and advertising, with a background in design. I love working hands-on with brands to build their visual worlds from the ground up - asking the annoying questions (sorry!!), shaping creative direction, and guiding teams through concept, ideation, and production from start to finish.
My work is rooted in curiosity and creativity, grounded with a systems-oriented mindset, and informed by both professional and personal creative practice - aiming to create work that feels considered, culturally responsive, and truly ownable!